• March 18, 2016
  • By Leonard Klie, Editor, CRM magazine and SmarCustomerService.com

ScribbleLive Launches ScribbleLive Plan for Content Marketing

ScribbleLive, provider of a cloud-based content marketing platform, has released ScribbleLive Plan, which guides and supports marketing teams from content planning and strategy brainstorming to execution and beyond. The product ensures that every piece of content, from a blog post to a Web page, a social media post to a live event or webinar series, is aligned to the same goals, focused on the right buyer personas, and working as efficiently as possible.

ScribbleLive Plan gives marketing teams a foundation to create, document, and execute their marketing strategies by leveraging the product framework to build buyer personas, set business goals, and manage project progress.

"Marketing is going through a massive shift right now, and content marketing is at the center of that shift," says Ural Cebeci, vice president of marketing at ScribbleLive.

"The buyers' journey has completely changed," he adds. "It's really important to create relationships with customers, and if you want to reach customers today you need really great content."

In addition, ScribbleLive Plan also helps with collaboration, providing a platform for employees to communicate and give feedback to one another. "We bring the whole team on the same platform to develop and execute on the company’s strategy," Cebeci says.

And when the content is finally launched, ScribbleLive Plan offers the analytics that will enable marketers to measure its reach and impact. Following its acquisition of Appinions early last year, ScribbleLive integrated Appinions' data engine into its content marketing platform to measure and optimize content by identifying influential content to curate, topics that are trending, and key influencers in any vertical for partnerships and endorsements. The platform also ties into Google Analytics and the analytics provided by social media platforms like Facebook and Twitter to let marketers know how their content is resonating with consumers.

"Knowing how your content is doing is the key to your marketing success," Cebeci says. "But it can be tough. Content is like a data science."

According to a recent Content Marketing Institute (CMI)/MarketingProfs survey, marketers with documented content strategies are 60 percent more likely to be successful, but only 32 percent of B2B marketing organizations have one.

The same research found that 76 percent of B2B marketers plan to create more content in 2016.

"Doing so is not easy," Cebeci says. "One of the biggest challenges as a marketer is creating content, putting it out there, and then measuring its impact. With Plan, we are out to solve those problems."

"As ScribbleLive continues to deliver on our mission to provide global brand marketers with a complete solution for the most effective content marketing, we are proud to introduce ScribbleLive Plan," said ScribbleLive CEO Vince Mifsud. "Market demand to take advantage of the key capabilities ScribbleLive Plan offers is very strong, and we are excited to deliver this enhanced solution."

ScribbleLive is used by more than 1,000 companies, including Bank of America, Bayer, Deutsche Telekom, Ferrari, Oracle, Red Bull, and Yahoo. 

Cebeci says the product appeals to companies in any industry, regardless of their size. "We have three plans for everything from small mom-and-pop stores to very large enterprises," he says. It also caters to both B2B and B2C companies.

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