• January 15, 2013

Reevoo Releases New Social Data Analytics Solution

Reevoo, a provider of cloud-based social business solutions, has released Reevoo Insight, a real-time social analytics solution that enables companies to identify business opportunities and accelerate responses to customer needs before the customer disengages.

Reevoo Insight analyzes structured and unstructured feedback from verified purchasers and combines it with internal business data, peer-to-peer conversations, and customer behavioral data to distill insights about customers, markets, supply chains, and operations. It highlights the most important areas for businesses to react to, delivered via a series of complete and interactive reports in near real time.

Reevoo Insight reports include the following information:

  • Real-time insights on company and products to help users understand which products, features, and service elements drive customer satisfaction and sales; identify key drivers behind changes in Net Promoter Score, track customer reaction to specific marketing campaigns, detect customer segments with high customer churn, and identify the reasons causing this.
  • Performance benchmarking that lets companies track brand performance versus competitors; maintain a picture of purchasers' Key Purchase Criteria across key features, functionality, and service elements; and identify areas of strength and weakness that differentiate a company from competition, all based on detailed quantitative analysis.
  • Brand advocates and detractors, helping understand what makes customers passionate about a brand; identify top influencers across categories; flag dissatisfied customers, and distill the factors driving discontent.
  • Virtual focus panel to engage with customers to get answers to crucial questions and drive innovation and product development based on an understanding of emerging customer needs.

Reevoo Insight delivers its results through a series of visual dashboards tailored to the specific requirements of marketing, R&D, supply chain, merchandising, CRM, and client services. Scheduled alerts ensure that the right information is delivered to all relevant people within the business at the right time.

Steve Hurn, CEO at Reevoo, says the Reevoo Insight product "brings to light the value of this huge amount of social data by connecting the dots, identifying trends, and relating information together to create actionable insights."


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