• May 12, 2015

Reevoo Partners with Feedback Ferret on Travel App

Reevoo and Feedback Ferret have combined forces to enable travel companies to capture customer feedback at every touch point and use the insights to make operational changes to improve their customer experience and drive their businesses forward.

Businesses will also see at a glance what their customers are saying about their experiences through the Feedback Ferret text analytics platform.

On return from their travels, each customer is invited by email to complete a short review. Review requests can be sent and completed in multiple languages, depending on the nationality of the customer. Businesses can respond to individual customer comments in real time, answering customer queries and addressing negative issues.

Reevoo's unique Q&A tool allows users to ask previous reviewers questions. Reevoo's pool of reviewers who have opted in to answer questions currently stands at more than 1.5 million.

Reevoo's partnership with Google means that Seller Ratings will appear in paid online ads, increasing click-through by 17 percent on average. By including fresh, rich, user-generated content on their Web sites, travel companies could see increased organic traffic and improved sales conversion rates.

Every piece of feedback from every channel is pulled together into one reporting platform. The Feedback Ferret text analytics engine delivers world-leading levels of accuracy so clients can see a true and detailed picture of their customer feedback, delivered through online dashboards and reports.

"This is a great opportunity for tour operators, travel agents, and accommodation providers to simplify their customer feedback process and to gain access to all the tools they need to see what their customers need most and what isn't working so well. We enable them to quickly see and act on the issues that have the greatest impact on their customer satisfaction and rebooking behavior," said Piers Alington, managing director of Feedback Ferret, in a statement.

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