• October 2, 2012
  • By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com

Oracle Unveils Expanded Oracle Cloud Services Portfolio

SAN FRANCISCO (Oracle OpenWorld) --- Oracle executive vice president of product development Thomas Kurian today reiterated his company's commitment to cloud services, and revealed several new services around social media management.

In total, Oracle released seven new cloud-based services, however, the two that relate to social media are the following:

  • Oracle Data and Insight Cloud Service, which aggregates insightful and intelligent data from enterprise, social, and external sources to enrich business applications such as CRM and helps ensure that customer, prospect, and contact data is always up-to-date.
  • Oracle Social Sites Cloud Service: Enables brands to expose sites to their customers to meet the needs of today's agile companies. The rich editing experience and powerful back-end mean that even non-technical users can make great sites quickly and launch them to the public. 

Other offerings in the expanded portfolio include applications for planning and budgeting, financial reporting, software development, storage, and messaging. They join Oracle's other Oracle Cloud applications, social, and platform services. The Oracle Cloud Application Services portfolio includes ERP Services, HCM Services, Talent Management Services, Sales and Marketing Services, and Customer Service and Support Services. In addition, the Application Services are now integrated with Social Services, allowing organizations to transform their corporate business processes and systems using social capabilities.

The Oracle Cloud Social Services portfolio includes Oracle Social Network, Oracle Social Marketing Services, Oracle Social Engagement and Monitoring Services, and Oracle Social Sites.

The Oracle Cloud Platform Services portfolio includes Database Service and Java Service and will include Mobile Services, Collaboration Services, Analytics Services, and Application Store.

"Cloud is a strategic business at Oracle and is growing aggressively. Customers and partners are extremely supportive of Oracle's Cloud strategy, which is evident from the mission-critical workloads they are running on Oracle Cloud today," said Abhay Parasnis, senior vice president of development, Oracle, in a statement. "The breadth of opportunities available with Oracle Cloud already exceeds anything else available in the industry, and with the introduction of these new services, Oracle continues to innovate, shape the market, and define the future of cloud-based services."

According to Kurian, these new offerings are part of Oracle's larger effort to bring a complete suite of software-as-a-service offerings to market so customers do not have to run different clouds that they would then have to bring together later.

Social in particular, though, has the real capability "to transform how you run your business," he said during his morning keynote address.

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Buyer's Guide Companies Mentioned