• September 19, 2012

Mutual Mobile Releases Sales Enablement Solution

Mutual Mobile unveiled its new Mobile Sales Enablement solution, a customized framework that helps organizations measurably improve their bottom line results.

Mutual Mobile's Sales Enablement solution is already used by numerous enterprises including custom and ready-to-wear men's clothier J.Hilburn, car manufacturer Audi and commercial real estate service Co-Star.

J.Hilburn's Style Kit app for iPad developed by Mutual Mobile allows more than 2,000 Style Advisors across the United States to create a customized shopping experience at the point of sale, where clients can browse catalog options and availability, create look boards of their favorite styles, and process and track purchases, all from the convenience of an iPad. Since debuting this July, Style Kit orders have increased 67 percent for individual orders and 112 percent for custom orders.

"Our business is about making luxury menswear more accessible, from the way you shop for it, to how it fits and what it costs," said Veeral Rathod, J.Hilburn co-founder and president, in a statement. "That means being able to visually showcase clothing that is exciting, engaging, makes our customers feel great and want to shop with us again. Mutual Mobile has helped transform the way our Style Advisors bridge the gap between a dynamic mobile and customized in person experience, bringing greater value to our customers, and ultimately our business."

Mutual Mobile's Sales Enablement solution features:

  • Sales and Marketing Collateral - Provide sales teams real-time access to marketing, sales, and product materials for on-the-go training and demonstrations. AirPlay mirroring and a touchscreen invite engagement for a more consultative experience. Additionally, fluid offline use means high-priority documents live locally on the hard drive and automatically update to the newest version when connected to the Internet. All presentation notes and analytics stay cached until uploaded, so nothing is ever lost.
  • CRM Integration - Allow salespeople to view and update customer information on-the-go, add or update opportunity information, and enter and track new orders, among other things, to help teams on the front lines make quick yet informed decisions on everything from cross-selling and upselling to target marketing and competitive positioning.
  • Metrics and Analytics - Enable sales teams to track and integrate sales data into existing analytics, reporting, and business intelligence systems (such as CRM, CMS, BI and others) to understand what is driving sales, impressing customers, and strengthening the sales force. In addition, comprehensive snapshots and granular reports help team leaders understand which content is used most often, how salespeople are doing, and key performance indicators that can improve sales outcomes. Triggered alerts via email, SMS/push notifications, in-app messaging, and third-party integrations (Salesforce Chatter, for example) also help distribute key information, such as usage or back-end events (out of stock, new sales goals, etc.), that impact sales activities.
  • Security and Access Control - Protect critical sales databases, stats, and figures against misuse and unauthorized access. Custom-developed functionality could include MDM/MAM or other security/encryption services, remote data wipe and authentication, and content governance features such as user and group authorization and LDAP or other directory services.

"Mobile represents a tremendous business opportunity, but it's critical to realize that these devices are not simply an extension of the desktop or CRM. They represent unique challenges that require completely re-imagining the way software is made and used," said Sam Gaddis, chief marketing officer at Mutual Mobile, in a statement. "Mobile is in our DNA, and with our Mobile Sales Enablement solution we are arming sales teams with a powerful accelerant that captivates clients and turns the sales process into an engaging, collaborative relationship."

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