• November 6, 2013

LeadSift Announces Social Media Fingerprint

LeadSift, which sifts through millions of social conversations to deliver targeted social leads, announces today The LeadSift Fingerprint, a dashboard targeted to social users who try to understand how marketers uses their public data.

The LeadSift Fingerprint crawls through an individual's Twitter history to uncover psychographic and demographic insights, which is instantly displayed in a dashboard. Through natural language processing software, The LeadSift Fingerprint gathers insights about Twitter users from their organic social conversations. The social fingerprint is calculated in a two-step process: enter a Twitter handle and watch the platform deliver insights and information around the users personality and lifestyle. Users can discover their own social fingerprints as well as those of friends and acquaintances.

"Millions of people are sharing their thoughts and actions on Twitter everyday, but what they may not realize is that they end up as a complex, difficult-to-understand information graph," said Tukan Das, CEO of LeadSift, in a statement. "We created this platform to provide individuals with the power to see what their Tweets say about them by extracting publicly available data from their Twitter profiles, which accounts for their social fingerprint."

The LeadSift Fingerprint uncovers details about Twitter users, such as the following:

  • Do you have a pet?
  • Are you male or female?
  • Are you interested in sports, fashion technology, business, etc.?
  • Is this a corporate or personal account?
  • Are you married?
  • Are you a parent?
  • Do you own a car?
  • Do you own a home?
  • Are you employed?
  • What is your profession?

"We created this platform to provide consumers with a better understanding of their social fingerprint, but we also can visualize the endless possibilities for digital marketing teams," Das said in the statement. "Millions of dollars are spent every year on market research to understand the complexities of the target customer. We see a future where brands across a wide range of industries, including retail, telecom, insurance, sales, media, and marketing, can use platforms such as the LeadSift Fingerprint to identify the interests of their ideal customers and plan their marketing strategies accordingly."

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