• October 9, 2013

Kahuna Launches with New Customer Engagement Engine

Kahuna, a mobile marketing automation company, launched today and released its Customer Engagement Engine, an online mobile marketing platform that automatically analyzes customer behavior in real time and delivers personalized messaging. The company also announced that it has secured more than $2 million of funding from institutional and leading angel investors.

Kahuna's solution combines powerful analytics with automated push/email campaign capabilities into one engine.

Adam Marchick, CEO and cofounder of Kahuna and a former member of the Facebook growth team, said the Customer Engagement Engine springs from growth hacking, the marketing method that high-growth companies like LinkedIn, Facebook, Twitter, and Dropbox have used to great effect.

"All of these companies analyze customer usage in real time and deliver personalized messages across all channels to encourage the right behavior," Marchick said in a statement. "We founded Kahuna to put all these best practices in one engine, so any mobile marketer can just turn it on and watch usage and revenue grow."

"Customer engagement engines are very powerful but challenging to build," said Jacob Taylor, chief technology officer and cofounder of Kahuna, in a statement. "Every customer we talked to was forced to build their own solution from scratch or try to marry analytics and messaging systems that weren't designed to work together, either of which created lots of manual steps. We built an engine from the ground up that runs automatically and saves precious time for mobile marketers. Their engineering teams can now get back to building product instead of wasting time with custom data requests. Our customers have been very pleased with the ease of use."

Kahuna secured $2 million in funding from SoftTech VC, Costanoa Venture Capital, and angel investors, including Tim Kendall of Pinterest; Raj De Datta of Bloomreach; Lee Linden of Facebook; Chamath Palihapitiya, founder of Facebook's growth team; Omar Siddiqui of Kiwi; David Vivero of RentJuice and Zillow; Matt Wyndowe of Facebook; and others.

"Mobile app downloads alone won't create value without converting them into engaged users. This is why customer engagement analysis and engagement marketing is critical and why Kahuna is so valuable," said Linden, head of commerce at Facebook, in a statement.

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