• May 18, 2012

Experian QAS Launches Real-Time Data Enhancement Product

Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, has launched Prospect IQ, a real-time data enhancement product that enables organizations to gain a deeper understanding of their consumers by allowing them to leverage Experian ConsumerView data and make effective business decisions in real time.

Prospect IQ delivers individualized consumer insight at the point of contact, allowing businesses to prioritize high-value prospects and ensure rapid follow-up and effective offer strategies.

"We are excited to add Prospect IQ to our core set of data quality tools," said Thomas Schutz, senior vice president and general manager of Experian QAS, in a statement. "We have always helped companies to save money and improve customer experience with accurate contact data. Now, with Prospect IQ, we can enrich this data in real time, enabling dynamic, customized offers that significantly impact the bottom line."

The new service is completely hosted and does not require any installation or data updates.

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