Experian Marketing Services Adds Localization Capabilities

Experian Marketing Services, a provider of integrated consumer insights, targeting, data quality, and cross-channel marketing, has made key enhancements to its cross-channel marketing platform, including new enhanced localization features that help marketing teams around the world build and execute localized campaigns.

Experian Marketing Services' cross-channel marketing platform is designed to help midsized and enterprise brands simplify complex marketing interactions with customers. Experian's cross-channel marketing platform's single system architecture enables all of the new localization features to be applied in all parts of the platform, including campaign reporting and calculated fields.

Key localization features include the following:

• Multilanguage interface support: Creates a fully localized user experience, regardless of the user's global location, providing a single platform that can be adopted by any globally distributed marketing team or organization.
• Localized support by profile: Enables users to build campaigns in their preferred languages and time zones, including localized number formatting and date formatting. This enhancement allows people in different time zones to work on the same account.
• Synchronized time zone support: Displays all days and times in a user's time zone and enables scheduled processes to be run off the user's time zone by default. Users can specify when a campaign reaches a customer based on the time zone of that customer.
• Localized data import support: Allows companies to use multiple international date formats as needed by each of their specific regions.

Business intelligence (BI) and reporting has also been enhanced throughout the cross-channel marketing platform, also available through a single interface. In addition to offering standardized reports, the platform enables individual users to create unique custom reports and dashboards. These interactive widgets give marketers access to multidimensional, near-real-time data.

"As brands expand internationally and marketing operations become more geographically dispersed, robust localization features for marketing platforms are becoming an absolute necessity," said Matt Seeley, president of Experian Marketing Services, in a statement. "We're continuing to develop features like these that help marketers focus less on logistics and more on delivering the most optimal customer experience."

---

Related Articles

Accelerating Global Market Acceptance with Technical Marketing Localization

Keep culture in mind when translating brand materials.