• April 5, 2012

Demandbase Launches Strategic Services Program

Demandbase today launched its Strategic Services group, a new arm of the organization that enables Demandbase customers to implement Real-Time Identification faster and more effectively leverage its capabilities to optimize B2B Web marketing efforts.

To lead this charge, Demandbase has brought on Amit Varshneya as vice president of strategic services. In this role, Varshneya manages the customer consulting and support services and drives new strategies tailored to each customer to help drive the best results from sales and marketing programs.

"It is important that we go beyond technology in helping our customers receive the greatest benefit from their investments and make their marketing more efficient," said Chris Golec, Demandbase's CEO, in a statement. "Our new program helps customers assess the revenue impact their marketing programs could be having, dramatically improve conversions, unleash greater selling opportunities, and drive customer retention."

Demandbase Strategic Services is comprised of a team of B2B marketing veterans who use technology and innovation to drive better marketing programs. The Demandbase Real-time Identification technology plugs in to existing tools, such as>content management systems (Adobe CQ, Limelight, Drupal), marketing automation (Eloqua, Marketo), Web analytics (Webtrends, Adobe SiteCatalyst, Google Analytics), and chat (LivePerson, ATG), providing the power to personalize experiences and measure results based on the company identity of site visitors who would otherwise be anonymous. Customers will leverage the expertise of the Strategic Services team on a project basis to accelerate their time to go-live and increase their time to value with Demandbase and their entire marketing investment.

As part of the rollout, Demandbase also unveiled its Demandbase Certified Program for System Integrator Partners. To ensure consistent high quality, the system integrators will go through regular training and certification programs on new capabilities, success stories, and innovative best practices.

"With this certification, DemandGen and Demandbase celebrate three years of demand generation success together," said David Lewis, CEO of DemandGen, in a statement. "Demandbase's technology enables companies to capture and use more buyer data in real time and, with DemandGen's help, Demandbase customers can quickly capitalize on this insight and leverage our expertise to generate dramatic improvements for online marketing initiatives."

Varshneya, a B2B industry expert, joins Demandbase from Hexaware Technologies, where he served as global head of marketing. A champion for unique digital, Web, and social media marketing strategies, he also led Hexaware's end-to-end lead and opportunity management process, and helped align sales and marketing teams in their go-to-market strategies.

"There is tremendous opportunity for business marketers to increase their impact on growth, and our focus is to make our customers hugely successful in their marketing and revenue programs using new technology and innovative strategies," Varshneya said. "We have created specific service models tailored to our customers' varied requirements and are confident we will be able to serve our diverse customer set with the very best solutions for their needs."

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