CRM Magazine Announces Its 2005 CRM Leader Awards
magazine unveiled the winners of its 2005 CRM Leader Awards. The 2005 CRM Leader Awards honor the individuals and companies that stand above the rest in customer relationship management as a result of their significant influence, innovation, or accomplishments. The awards recognize success in three categories: individual achievements and influence, vendor accomplishments, and ROI excellence among customer companies. The CRM Influential Leader awards spotlight the executives in CRM who have left an indelible mark on either their industry or their company this past year. CRM Market Leader awards rank the top vendors in eight categories. The CRM Elite awards showcase the best recent results and ROI among CRM user companies.
The CRM Influential Leader award acknowledges industry luminaries whose innovative ideas, achievements, and strong leadership are influencing both customers and competitors to act. We include the Influential Leader: One to Watch award to recognize an individual's potential influence on the market due to recent management changes, product line restructuring, or a merger or acquisition.
The winners of this year's Influential Leader awards in alphabetical order are:
Larry Ellison, CEO, Oracle
Greg Gianforte, CEO and Founder, RightNow Technologies
John Roberts, CEO and Cofounder, SugarCRM
Ron Verni, President and CEO, Sage Software North America
Brad Wilson, General Manager, Microsoft CRM
George Shaheen, CEO, Siebel Systems (One to Watch)
The CRM Hall of Fame award recognizes those CRM champions who satisfy the same criteria for the Influential Leader award, but consistently influences employees, customers, partners, and competitors year after year. This year, Marc Benioff, Chairman and CEO of Salesforce.com, is inducted into the CRM Hall of Fame.
The CRM Elite award showcases companies in six categories that have seen impressive results from their CRM initiatives by meeting or exceeding their project goals. The winners for this year's CRM Elite award are:
Enterprise Suite CRM: Thermos
Midmarket Suite CRM: SecureWorks
SMB Suite CRM: Kansas City Audio-Video
Marketing Automation: Frontline Educational Products
Sales Force Automation: Churchill Downs
Analytics: Fubon Financial Holding Company
The CRM Market Leader award recognizes the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders, and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction. Additionally, we examined how else these companies have excelled this past year within their specific categories. This year's leaders in alphabetical order within their respective categories are:
2005 Market Leaders: Enterprise CRM
One to Watch: Salesforce.com
2005 Market Leaders: Midmarket CRM
Ones to Watch: Microsoft and SAP
2005 Market Leaders: Small Business Suite CRM
One to Watch: Microsoft
2005 Market Leaders: Sales Force Automation
WINNER: Sage Software
FrontRange Solutions (GoldMine)
One to Watch: Interface Software
2005 Market Leaders: Marketing Automation
One to watch: Teradata
2005 Market Leaders: CRM Analytics
WINNER: SAS Institute
One to Watch: Information Builders
2005 Market Leaders: Data Quality
WINNER: SAS Institute (DataFlux)
(Harte-Hanks) Trillium Software
IBM (Ascential Software)
Pitney Bowes (Group 1 Software)
One to Watch: Innovative Systems
2005 Market Leaders: Consultancies
IBM Business Consulting Services
One to Watch: Inforte
Read the full story in the October 2005 issue of CRM> magazine.
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