• September 23, 2005
  • By David Myron, Editorial Director, CRM and Speech Technology magazines and SmartCustomerService.com

CRM Magazine Announces Its 2005 CRM Leader Awards

CRM magazine unveiled the winners of its 2005 CRM Leader Awards. The 2005 CRM Leader Awards honor the individuals and companies that stand above the rest in customer relationship management as a result of their significant influence, innovation, or accomplishments. The awards recognize success in three categories: individual achievements and influence, vendor accomplishments, and ROI excellence among customer companies. The CRM Influential Leader awards spotlight the executives in CRM who have left an indelible mark on either their industry or their company this past year. CRM Market Leader awards rank the top vendors in eight categories. The CRM Elite awards showcase the best recent results and ROI among CRM user companies. The CRM Influential Leader award acknowledges industry luminaries whose innovative ideas, achievements, and strong leadership are influencing both customers and competitors to act. We include the Influential Leader: One to Watch award to recognize an individual's potential influence on the market due to recent management changes, product line restructuring, or a merger or acquisition. The winners of this year's Influential Leader awards in alphabetical order are: Larry Ellison, CEO, Oracle Greg Gianforte, CEO and Founder, RightNow Technologies John Roberts, CEO and Cofounder, SugarCRM Ron Verni, President and CEO, Sage Software North America Brad Wilson, General Manager, Microsoft CRM George Shaheen, CEO, Siebel Systems (One to Watch) The CRM Hall of Fame award recognizes those CRM champions who satisfy the same criteria for the Influential Leader award, but consistently influences employees, customers, partners, and competitors year after year. This year, Marc Benioff, Chairman and CEO of Salesforce.com, is inducted into the CRM Hall of Fame. The CRM Elite award showcases companies in six categories that have seen impressive results from their CRM initiatives by meeting or exceeding their project goals. The winners for this year's CRM Elite award are: Enterprise Suite CRM: Thermos Midmarket Suite CRM: SecureWorks SMB Suite CRM: Kansas City Audio-Video Marketing Automation: Frontline Educational Products Sales Force Automation: Churchill Downs Analytics: Fubon Financial Holding Company The CRM Market Leader award recognizes the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders, and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction. Additionally, we examined how else these companies have excelled this past year within their specific categories. This year's leaders in alphabetical order within their respective categories are: 2005 Market Leaders: Enterprise CRM WINNER: Amdocs Oracle PeopleSoft SAP Siebel Systems One to Watch: Salesforce.com 2005 Market Leaders: Midmarket CRM WINNER: Salesforce.com PeopleSoft RightNow Technologies Sage Software Siebel Systems Ones to Watch: Microsoft and SAP 2005 Market Leaders: Small Business Suite CRM WINNER: Salesforce.com FrontRange Solutions Maximizer Software NetSuite Sage Software One to Watch: Microsoft 2005 Market Leaders: Sales Force Automation WINNER: Sage Software Entellium FrontRange Solutions (GoldMine) Maximizer Software Salesnet One to Watch: Interface Software 2005 Market Leaders: Marketing Automation WINNER: Unica Aprimo SAP SAS Institute Siebel Systems One to watch: Teradata 2005 Market Leaders: CRM Analytics WINNER: SAS Institute Business Objects Cognos SPSS Teradata One to Watch: Information Builders 2005 Market Leaders: Data Quality WINNER: SAS Institute (DataFlux) Firstlogic (Harte-Hanks) Trillium Software IBM (Ascential Software) Pitney Bowes (Group 1 Software) One to Watch: Innovative Systems 2005 Market Leaders: Consultancies WINNER: Accenture BearingPoint Capgemini Deloitte Consulting IBM Business Consulting Services One to Watch: Inforte Read the full story in the October 2005 issue of CRM magazine.
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