• September 11, 2012

Aprimo Releases Service to Sales App

Aprimo, a Teradata company and provider of cloud-based integrated marketing solutions, today announced Aprimo Service to Sales, a new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.

Aprimo Service to Sales combines the intelligence of Aprimo software with the power behind the Salesforce Service Cloud and other Salesforce applications and is available immediately via salesforce.com's AppExchange. Aprimo Service to Sales uses customer interaction data from the Web, call centers, and retail point-of-sale systems in real time to provide highly targeted offers for cross-sell and up-sell programs. The solution continuously learns and becomes more intelligent over time as customers respond to customized offers.

"When is the best time to cross-sell or up-sell? Directly after a successful customer service interaction that addresses the customer's needs," said Lisa Arthur, chief marketing officer at Aprimo, in a statement. "Aprimo Service to Sales leverages these interactions, using real-time data to make customized offers that turn a call center into a profit center. The days of one-size-fits-all offers are over: Clients and prospects now demand and deserve offers tailored to their needs and within the context of an interaction."

Aprimo Service to Sales includes everything marketers need to start an inbound marketing program, including an offer repository, a business rules engine, a contact history database, and self-learning predictive analytics.

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