Alteryx Releases Strategic Analytics 7.1
Alteryx has released Alteryx Strategic Analytics 7.1, giving greater access to big data through new connectors to open source data storage products, providing new predictive analytics tools, and delivering on deeper customer insight with the packaging of business critical data.
Alteryx Strategic Analytics 7.1 offers the following:
- Alteryx enables big data analytics and predictive analytics in a single platform for creating analytic applications. A new native connector for MongoDB, along with more robust Hadoop integration, which supports Cloudera and MapR Technologies deployments of Hadoop, allow users to analyze combinations of big data with data from other sources as varied as spreadsheets, data warehouses, cloud data sources, and packaged or syndicated market data.
- Alteryx empowers users with greater access to predictive capabilities with 17 new pre-packaged R tools for functions like decision trees, lift charts, and plot of means.
- Alteryx offers packaged data from Tom Tom, Experian Marketing Services, Dun & Bradstreet, and the 2010 US Census, and firmographics from the world's leading business data supplier in every license. This data spans spatial, demographics, household, and firmographic market information.
"Alteryx Strategic Analytics brings business value to the big data discussion," said George Mathew, president and chief operating officer at Alteryx, in a statement. "Alteryx is humanizing big data by allowing customers to integrate any type of data, including unique packaged data, and then putting the power of predictive analytics in the hands of the people who drive decisions in organizations. Humanizing big data is the next evolution of Strategic Analytics, and Alteryx will ensure customers excel here."
Epsilon Enhances Consumer Database with Market Trend Data
Provides added insight into consumer buying behavior for marketers.