adjust Releases Universal Reattributions

adjust, makers of a business intelligence platform for mobile apps, today launched Universal Reattribution, which enables marketers to track all of their re-engagement campaigns. With Universal Reattribution, app marketers see where and how lost users return to apps and the re-engagement channels that are most effective.

According to adjust's recent Mobile Benchmark report, most users leave mobile apps within a few days of installing, never to return. Average retention rates in the report indicate that only 15 percent of users still enter apps after seven days.

"With our Universal Reattribution tool, marketers are now able to get a more complete understanding of the performance of all their marketing channels, from ads to email marketing, Web content, and more," said Christian Henschel, CEO and co-founder of adjust, in a statement. "This type of reattribution requires a highly complex and fast technology to be useful and effective for marketers. We match every incoming session with its corresponding incoming click in real time."

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