adjust Brings Marketing Analytics to Apple TV
adjust has expanded its mobile ad analytics and attribution tool to support apps for the Apple TV.
adjust's offering for the Apple TV will allow app developers to analyze the aggregate behaviour of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.
"There's a huge potential for our clients and partners to expand their activities onto the large screen. As they do so, they will need to find out what works and what doesn't, whether it's evaluating the performance of marketing campaigns or of product features," said Christian Henschel, CEO and co-founder of adjust, in a statement. "In particular, we expect that our analysis of the effectiveness of TV ad spots will come in very handy for these marketers."
With Apple's recent announcement on TVOS, iOS developers will be able to port their iPhone and iPad apps to their users' televisions and adjust will be able to tell them how that initiative pays off.
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