Zoho Introduces Zoho CRM Plus
Zoho today unveiled Zoho CRM Plus, a unified software offering that features an end-to-end, multichannel approach that provides insight, context, and data throughout the entire customer lifecycle, from the moment a customer clicks on an ad or engages in social media to when he buys and is retained as a happy customer.
Zoho CRM Plus approaches the CRM market from the perspective of the new digital era, where most customer interactions start in Google or Facebook, and allows companies to follow that interaction along every step of the funnel. Zoho CRM Plus also provides analytical tools to help companies measure their customer-related activities.
Zoho CRM Plus helps companies identify prospects who are most engaged with a brand?'s Web site or content so they can be prioritized accordingly. It enables a bevy of communications channels, from online chat with customers as they navigate the site, to enabling email campaigns that leverage data stored in the CRM system. It also encourages social media interaction while providing insight into the customer?s status and standing.
Advanced automation capabilities in Zoho CRM Plus create a single hub for all customer-related information, enabling the prioritization of customers. New improvements to its salesforce automation functionality were also announced today, including telephony and a partnership with Google AdWords, designed to increase customer insight into online marketing ROI.
Zoho CRM Plus provides customer support tools so companies can provide customer assistance via phone, email, chat, or social media. Its project management tools help companies manage and collaborate during the client deliverable process.
Zoho CRM Plus helps companies continually measure and improve key steps along the customer lifecycle. From tighter integration with Google AdWords to advanced CRM analytics and customer satisfaction surveys, Zoho CRM Plus allows companies to build custom visualizations that relate multiple pieces of data from their CRM and other external systems.
New enhancements and individual offerings for marketing, sales, and support include the following:
- Zoho CRM for Google AdWords: The synchronization between Zoho CRM and Google AdWords allows users to track the evolution of a sale from initial keyword click to closing contract and beyond. Zoho CRM for Google AdWords is available today for all customers in the Enterprise Edition.
- Zoho SalesIQ: ? This provides Web site intelligence for sales and marketing teams, enabling them to engage Web site visitors, qualify them, and get them into the sales funnel. Zoho SalesIQ provides intelligence for sales teams at the individual visitor level, making it possible to identify the most important opportunities or any active prospects that might be coming back to the company?s Web site for more information and further consideration. Features include visitor tracking, providing real-time information about the people visiting a company?s Web site (such as location, referrer, pages they've viewed, or actions taken; Web site chat; and a seamless path from visit to sale.
- Zoho Social, which allows companies to monitor their social media presence across the major social media channels: Facebook, Twitter, LinkedIn and Google+. Zoho Social enables companies to collaborate on their content strategies and plan every step along the way. When it?s time to make that content public, Zoho Social automatically suggests the best days and times to post on each social network based on when the company?s audience is most likely to be online and ready to engage. Zoho Social is also able to deliver a post in Facebook to different users at different times according to the users? time zones. With Zoho Social, brands can track the status of their social media presence and discover what content types resonate with their audience. Beyond simply tracking keywords, Zoho Social can understand the sentiment behind mentions and track how that sentiment evolves over time. Companies can examine all this information on customizable reports that can be shared with the entire team and senior management.
"When the first CRM packages came into the market in the 1990s, Google AdWords didn?t exist, social media didn?t exist, and companies had less of a focus on customer service,"? said Rodrigo Vaca, vice president of marketing at Zoho, in a statement. "?Thanks to social media, companies now engage with their customers in a very different manner; thanks to Google they advertise in a very different way, and customer retention is now just as important as sales. Zoho CRM Plus not only covers every single interaction along the customer lifecycle, but brings context to each to them, making it the only complete customer software designed for this new era.?"
Zoho CRM Plus is available today to select customers for $50 per user per year. While Zoho CRM Plus is offered as a single package, customers can get individual pieces of it separately, including Zoho CRM for Sales Force Automation.