• February 24, 2015

Webtrends Completes Worldwide Rollout of Webtrends Explore

Webtrends, a provider of digital marketing solutions, today announced that Webtrends Explore has been rolled out to its entire Analytics On Demand client base and is now available to new clients.

Explore allows marketers and analysts to dig deep into customer data to gain a complete understanding of online behaviors.

"The customer journey has grown to be incredibly complex, leaving marketers without the right tools to connect the dots across customer touch points," said Webtrends CEO Joe Davis in a statement. "Explore makes that connection, enabling brands to ask ad hoc questions about their data and get answers in an instant. Our clients, including Lufthansa and Nature Publishing, are now using it to uncover insights and answer questions the moment they arise."

"Explore is an excellent addition to Webtrends Analytics," said Sebastian Riedle, director of global online sales and mobile services at Lufthansa, in a statement. "This tool lets us dive deep into our data and provides us the flexibility to answer important business questions immediately."

"Explore is great for troubleshooting because it enables us to answer ad hoc questions that come up," said Li-Kim Lee, Web analytics manager at Nature Publishing Group, in a statement. "It's also helpful to be able to segment data on the fly. We are interested in the technologic aspects of our users—devices and browsers used, for example—and Explore allows us to see these data in an intuitive interface."

Expanding on the Webtrends portfolio of marketing solutions, Explore unlocks the power of unlimited first-party data by providing the following:

  • Greater visibility into customers' journeys across devices and channels;
  • Increased flexibility, speed and efficiencies during analysis of online behaviors across customer segments; and
  • Improved responsiveness to adjust campaigns or customer experiences due to unexpected behaviors or observed anomalies.

With today's announcement, more than 750 clients have access to this new innovation.

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