Webtrends late yesterday previewed its new Webtrends Lifetime Streams and Webtrends Explore Web analytics products.
Webtrends Explore will add powerful data exploration capabilities to Webtrends Analytics to help users create robust segments, filter results on the fly, and create unlimited nesting dimensions. Webtrends Explore will allow customer intelligence professionals and data analysts to dynamically mine, without bounds, the full breadth of their collected Webtrends data.
Webtrends Lifetime Streams will enable organizations to deliver relevant experiences to their customers across all digital channels based on the entire history of individual customer engagement, such as lifetime value, category affinity, recency, frequency, and market segments. Powering action through solutions like ExactTarget, Silverpop, and Responsys for email remarketing, as well as Webtrends Optimize for content or offer targeting, Webtrends Lifetime Streams helps users fuel continuous behavioral and predictive marketing programs.
"The imperative to become a data-driven organization has never been more critical," said Bruce Kenny, executive vce president of product at Webtrends, in a statement. "With the addition of Webtrends Explore and Webtrends Lifetime Streams to our portfolio, we strengthen the ability for our clients to provide consistent experiences across all digital channels on any device."
Both Webtrends Explore and Webtrends Lifetime Streams will be generally available in the first half of 2014.