• June 26, 2018

Vidyard Launches Summer Release

Vidyard, providers of a video platform for business, today unveiled the Summer 2018 update of its GoVideo platform and an expanded Vidyard GoVideo partner ecosystem.

"The amount of video used by businesses has nearly doubled within the last 12 months as we all look to keep pace with the changing expectations of today's buyers and employees," said Michael Litt, co-founder and CEO of Vidyard, in a statement. "There is a clear trend toward going video-first throughout the customer experience. We're committed to helping organizations realize this vision by making video a seamless and integrated part of marketing, sales, and customer service programs."

In the new release, Vidyard GoVideo is now available directly within Drift, Frontspin, Allbound, Zendesk, and Salesforce.com's Quip Collaboration Platform. These new partnerships enable a broader set of employees to record, share, and track custom video messages from within their existing workflows and business applications.

"If you're a marketer or a salesperson today, messaging and video need to be number one and two in your marketing and sales toolkit. Now that's as easy as 'one click' inside of Drift with our new Vidyard integration," said Dave Gerhardt, vice president of marketing at Drift, in a statement.

Vidyard also integrated its platform with Marketo, helping users add video to marketing campaigns while being able to track exactly how audiences engage in that content.

Also new in this release is an enhanced video player to power video-first websites. The video player now supports JavaScript minification, search engine optimization enhancements, and advanced responsiveness to help optimize the performance and ranking of video-first websites.

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