Versium Releases Open-Source Data Tools

Versium, a data technology company, today released a set of open-source development tools to simplify high-performance data processing for marketing, helping developers and data scientists understand and manipulate files to clean up dirty data and optimize campaigns.

"As a company, we are always looking for ways to help customers gain greater value from their own data to maximize marketing impact," said Kevin Marcus, chief technology officer of Versium, in a statement. "We know developers and data analysts can spend their entire day doing data prep work to build models and predict outcomes. We're releasing this first set of open-source tools to the community because they've greatly streamlined our own data processing internally, and we know they can help businesses understand, fix, and leverage their own audience data for marketing."

Versium's open-source tools include the following capabilities:

• Data inspection to understand file layouts;
• Parallel processing of single files;
• A statistical file counter to estimate the number of records in a file;
• Deep file inspection to generate reports, including fill rate and information on field content;
• Association of the content of two files, based on a key, without SQL joins; and
• Generation of statistically significant random samples of files.

"This first set of tools is just the beginning in realizing our vision of making audience data more accessible to both developers and less technical marketers alike," Marcus said. "Versium has even more open-source tools on the way, as well as low-code/no-code applications to empower marketers with the data they need to reach their target audiences."

The Versium open-source tools are written in C/C++ and are being released under a BSD3 license.

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