Versium Partners with Datarade

Versium is partnering with Datarade, bringing together Versium's identity technology and Datarade's data marketplace.

Versium offers data enrichment solutions leveraging its identity resolution technology and identity and insights data that can be associated with first-party data. Datarade is building the Data Commerce Cloud, enabling data providers to drive revenue with a new, omnichannel data shopping experience. More than 2,000 data providers across 500 data categories are already listed on Datarade.>

"We are very excited to be working with Datarade. The company is doing a fantastic job reaching businesses that want to improve their data-driven marketing through advanced identity technology and power data. With third-party cookies going away, it's crucial that businesses fortify their first-party data in order to compete," said Chris Matty, chief revenue officer and co-founder of Versium, in a statement.

"Our partnership with Versium is an important one. By marrying their data enrichment solutions with Datarade's Data Commerce Cloud marketplace, we create a powerful offering for businesses wanting to easily expand their data-driven marketing efforts and improve their connection to customers," said Richard Hoffmann, chief customer officer of Datarade, in a statement.

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