Validity Expands Engage with an MCP Connector

Validity, a provider of digital marketing technology, has extended capabilities in Engage, introducing a Model Context Protocol (MCP) connector that brings Engage intelligence into the artificial intelligence tools marketers already use, alongside expanded pre-send and market and competitive intelligence capabilities, all powered by the Validity Intelligence Network.

The new capabilities give marketers access to Engage's monitoring and market intelligence data through MCP, including questions about program performance, inbox placement, and market activity. Marketers can ask which campaigns are trending toward spam, summarize email program performance for a leadership update, or compare campaign performance with competitive data.

"Enterprise marketers are already sitting on the data they need. It's just trapped across too many tools to allow them to act on it quickly," said Matt Gore, chief technology officer of Validity, in a statement. "By bringing Engage to connect with AI tools marketers are already using, program, market and competitive intelligence come together. A marketer can ask one question and get an answer that used to take an analyst days to compile."

In addition to the MCP connection, Validity is also expanding the ways Engage helps marketers catch issues before they affect customers with the following capabilities:

• Pre-send intelligence: Engage checks every email before it sends. AI spots layout breaks, missing images, and clipped buttons across inboxes that a human reviewer would miss, plus accessibility, spelling, links, and your brand and compliance rules.
• Market & competitive intelligence: Engage gives marketers email visibility into emerging trends on what competitors and other brands are sending, through automatically refreshed, redacted competitive dashboards.