VNTANA Enables 3D Ads on Facebook and Instagram
VNTANA, a provider of 3D e-commerce technology, has partnered with Facebook parent company Meta to bring 3D ads to Facebook and Instagram advertising.
VNTANA was granted alpha access to Meta's AR Publishing API to automate the creation and publication of 3D assets for ads. Via the integration, VNTANA allows companies to upload 3D designs from programs like Browzwear, Clo, Keyshot, Modo, and others and automatically converts them to Facebook and Instagram standards. These 3D models can then be published from VNTANA directly to the Meta catalog.
The AR Publishing API was announced last year. Just like regular ads, 3D ads appear in users' Facebook and Instagram feeds displaying interactive 3D models.
"3D and AR technology in online ads is the next frontier for brands looking to connect with the digital consumer and is a great first step into the metaverse," said Ashley Crowder, VNTANA's co-founder and CEO, in a statement. "Collaborating with Meta to offer brands 3D deployment across its advertising platform is another move forward for VNTANA to democratize 3D for the retail industry. This technology delivers benefits to both the retailer and the consumer, as it gives the consumer a better understanding of the product."
"We know how important Facebook's and Instagram's advertising capabilities are for many brands looking to reach their target audiences," said Chris Barbour, director of augmented reality business development and partnerships at Meta Reality Labs, in a statement. "3D and AR open a new door of advertising possibilities for retail and e-commerce brands, improving the customer experience from the point of acquisition."
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