Unmetric Introduces Cross-Channel Social Media Reports
Unmetric, providers of a social media intelligence platform, has added Cross-Channel Reports to its Analyze product. Analyze for social media analysts is one of three core Unmetric products, alongside Discover for brand content creators and Track for marketers.
This new feature builds on Unmetric's existing reporting capabilities, which allow social media analysts to automatically create and download reports in CSV, Excel, or PPT format. Previously, users could compare multiple brands and their performance on one social network (Facebook or Twitter) per report. With Cross-Channel Reports, users can now compare their performance during any time period, against more than 55,000 brands in Unmetric's database across Facebook, Twitter, Instagram, and LinkedIn, all in a single report.
"Time is the one thing that every brand or agency social media analyst I've talked to doesn't have enough of, and spending hours creating reports only adds to their frustration," said Lux Narayan, CEO of Unmetric, in a statement. "We created our reporting feature to help alleviate some of this stress, and our new Cross-Channel Reports is another item to help analysts do their jobs faster and smarter."
"Data is just data until it's presented in a way that's easy to digest, and our reports enable everyone from the analyst to the CMO to quickly understand what is or isn't working well," added Vikram Ravi, director of operations and client services at Unmetric. "Cross-Channel Reports now make it even easier and more efficient to create reports and understand important competitive data."
Unmetric Analyze clients can immediately access Cross-Channel Reports in a new stand-alone Reports module that includes the existing Analysis and Comparison Reports.
Unmetric Integrates With Oracle Social Cloud
01 Mar 2016
Unmetric's integration with Oracle Social Cloud will help companies track performance and benchmark social campaigns against competitors.
Unmetric Adds Facebook Reactions Tracking
28 Mar 2016
Facebook Reactions provides companies with insights into how consumers react emotionally to their Facebook posts.
Unmetric integrates Promoted Post Detection with Analyze
13 Apr 2016
Unmetric users can now identify promoted Facebook posts in Unmetric's entire database of more than 40,000 brands.
Unmetric Adds Facebook Reach and Impressions Data to Analyze
03 Aug 2016
Unmetric now enables social media analysts to benchmark estimated reach and impressions of competitors' Facebook posts against their own.
Unmetric Introduces Xia to Give Marketers Insight from Social Media Content
21 Jun 2017
Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.