• March 28, 2016

Unmetric Adds Facebook Reactions Tracking

Unmetric, providers of a social media intelligence platform, has added Facebook Reactions tracking to the Facebook Insights feature of its Analyze product. Analyze for social media analysts is one of three core products Unmetric offers alongside Discover for brand content creators and Track for marketers.

Facebook Reactions allow users to express emotions on posts beyond the original Like. Reactions include buttons for Love, Haha, Wow, Sad and Angry, capturing a range of core emotions. For companies, Facebook Reactions create a new line of sight into consumer sentiment and provide a more detailed view of how fans feel about any specific piece of content.

Within Unmetric's Analyze product, social media analysts can connect their brand pages to the Facebook Insights feature. Unmetric's Facebook Insights brings all page metrics into one place and enables them to see what's working or not working, understand the people who like their pages, and engage with their posts.

In addition to the existing Facebook Insights metrics, including likes, reach, impressions, engagement, and visits, Unmetric will now enable companies that have Facebook Insights integrated to track all of the Facebook Reactions their own posts receive.

"When you think about the best marketing, whether for TV, print, or online, it's always content that strikes an emotional chord and evokes a visceral response from the audience," said Lux Narayan, CEO of Unmetric, in a statement. "With social media, brands have always had a leg up in understanding how audiences were reacting to their content in real time. Adding Facebook Reactions tracking to our platform will enable brands to further parse consumer engagement and adjust their content and larger marketing strategy accordingly."


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Unmetric Integrates With Oracle Social Cloud

Unmetric's integration with Oracle Social Cloud will help companies track performance and benchmark social campaigns against competitors.

Unmetric integrates Promoted Post Detection with Analyze

Unmetric users can now identify promoted Facebook posts in Unmetric's entire database of more than 40,000 brands.

Unmetric Adds Facebook Reach and Impressions Data to Analyze

Unmetric now enables social media analysts to benchmark estimated reach and impressions of competitors' Facebook posts against their own.

Unmetric Introduces Cross-Channel Social Media Reports

Unmetric Cross-Channel Social Media Reports enables social media analysts to measure performance against other brands across multiple social networks at once,

Unmetric Introduces Xia to Give Marketers Insight from Social Media Content

Marketers can act on intelligent insights from Xia's continuous analysis of historical and real-time social posts and interactions.