• August 20, 2021

Twilio Segment Unveils CDP Developer Toolkit

Twilio Segment, a customer data platform provider, has released Developer Toolkit, which allows companies to customize their customer data stack using the Twilio Segment CDP. The Twilio Segment Developer Toolkit provides data collection and integration capabilities.

"Every company is investing and innovating in digital customer engagement in order to compete. The trouble is, you can't buy a one-size-fits-all SaaS software and expect to deliver a differentiated experience. If you can buy it off the shelf, so can your competitors. You need the tools to build something unique that is true to your brand and customers," said Peter Reinhardt, CEO of Twilio Segment, in a statement. "In this race for differentiation, software developers are a company's most valuable asset. That's why we've created this new Developer Toolkit. The companies who figure out how to empower their developers to create amazing customer experiences will thrive, while those who do not will fail."

The Twilio Segment CDP lets companies build their own differentiated products and experiences in house using a building blocks approach. They can combine new and existing solutions to customize their customer data stack any

The Developer Toolkit features include the following:

  • Destination Actions, which lets users configure how data is sent to each application;
  • Integrations with Functions, which lets users add custom data sources and application destinations in addition to the more than 400 already in the Twilio Segment catalog;
  • A universal data set with Multi-Instance Destinations, which connects a single data source to multiple instances of the same application;
  • Data collection from more data sources with new web libraries, including Analytics.js 2.0, and mobile libraries like Swift and Kotlin; and
  • The Analytics.js 2.0 analytics integrator to improve search engine optimization scores.

"The importance of creating a strong data foundation to power marketing and customer experience cannot be overstated. Marketing won't work without good, clean data, and investments in technology platforms that are powered by sub-par customer data will beget sub-par results," said Daniel Newman, principal analyst at Futurum Research, in a statement. "Twilio Segment CDP offers developers the valuable tools they need to build and maintain a modern data framework without requiring extensive time from engineers, allowing resources to be more effectively deployed to support customer experience efforts."

"Building the basic infrastructure needed to collect and unify customer data in house is costly and requires constant support from engineers," said Jane Kelly, head of growth at Retool, in a statement. "With Twilio Segment as our CDP, our developers are building on top of a strong data infrastructure from day one. Empowered by data they can trust, they have the freedom to develop new features and deliver world-class experiences that put our customers first."

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