• November 11, 2016

TrustRadius Launches TrustQuotes on the Salesforce AppExchange

TrustRadius, the peer research and customer voice platform, has launched TrustQuotes for Salesforce on the Salesforce AppExchange. TrustQuotes for Salesforce arms sales teams with their best customer proof directly in Salesforce.

TrustQuotes for Salesforce automatically syncs customer quotes from TrustRadius reviews into Salesforce and dynamically suggests review excerpts based on context from leads, accounts, contacts, and opportunities. Reps can now find the right customer proof to personalize outreach email with applicable customer quotes, advance deals with authentic customer reviews that reinforce key product strengths and competitive differentiators, and streamline reference checks by providing targeted, relevant, third-party user reviews.

"While B2B buyers are conducting more independent research than ever before, vendor engagement remains a critical influence in the buyer's journey," said Vinay Bhagat, CEO of TrustRadius, in a statement. "With TrustQuotes for Salesforce, TrustRadius is unleashing the power of B2B peer reviews right within the world's leading CRM. Sales teams now have seamless access to their most trusted and relevant content, allowing them to focus on selling."

"Companies are looking to transform the way they connect with customers, partners, and employees to thrive in the age of the customer," said Todd Surdey, senior vice president of app innovation partner sales at Salesforce.com, in a statement. "By leveraging the power of the Salesforce App Cloud, TrustRadius provides customers with an exciting new way to harness the voice of their users, empowering their sales teams with customer proof that increases buyer confidence and sales."

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