• May 27, 2016

Telmetrics Introduces Social Dynamic Number Insertion

p>Telmetrics has introduced Social Dynamic Number Insertion, which attributes calls to specific social media advertisements and platforms and enables marketers to build rich, detailed customer profiles. With this information, marketers can measure their social media advertising return on investment, test social advertisements, and target new customers. Social Dynamic Number Insertion is available for Facebook, LinkedIn, Yelp and Instagram advertising programs.

"We developed Social Dynamic Number Insertion to help our customers make the most of their social media advertising budgets," said Andrew Osmak, CEO of Telmetrics, in a statement. "Customers can use the power of advanced conversation analytics and click-to-call technologies to increase the quality of their social media lead tracking, and ultimately create more conversions."

Social Dynamic Number Insertion offers additional visibility into customer actions after their click-to-call button engagement. Social Dynamic Number Insertion assigns unique numbers to each visit from a click-to-call button on social media, identifying the source of the call and key demographic information. Conversation analytics builds rich customer profiles and gives businesses feedback on how well their staff handled the call.

Social Dynamic Number Insertion will be especially beneficial for direct response businesses in industries like automotive, legal services, home services, healthcare, travel and hospitality, insurance and financial services, Telmetrics said.

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