• May 14, 2015

Tealium Integrates Tealium IQ Tag Management with IBM Commerce

Tealium, a provider of enterprise tag management and real-time customer data solutions has integrated its Tealium iQ tag management system with IBM Commerce solutions to allow users to launch personalized marketing campaigns.

Through a collaboration with IBM WebSphere Commerce, Tealium now provides retailers with more centralized management of disparate marketing applications and data. Marketers can manage digital marketing vendor tags within IBM's e-commerce platform to create customized shopping experiences consistently across all channels, including mobile, social, and in-store. Tealium iQ enables marketers to deploy more than 800 turnkey digital marketing vendor tags.

SHOP.CA, currently using Tealium iQ in combination with IBM WebSphere Commerce, has become the fastest growing retail site in Canada and one of the top 10 most-visited Canadian e-commerce sites.

"The combination of these leading technologies, and the ability to use them side-by-side, allows us to build more personalized campaigns and make adjustments to our campaigns much more quickly," said Gary Black, partner and chief technology officer at SHOP.CA, in a statement. "These investments are critical when it comes to driving successful marketing initiatives and, ultimately, a successful e-commerce business."

IBM Commerce solutions are designed to help clients understand customer behavior and use insights to help deliver highly personalized and relevant experiences to their customers. By leveraging pre-built integrations for applications such as Tealium, retailers can more easily deliver additional value and bring those capabilities to market faster to differentiate their customer experience.

"The value of real-time data multiplies exponentially when it becomes actionable," said Mike Anderson, chief technology officer at Tealium, in a statement. "When a retailer can build a comprehensive 360 degree view of their customer in real time, and then use that data to create meaningful, rich customer experiences, that's when the magic happens and more online revenue potential is realized."

"In the age of the empowered customer, retailers need to react quickly to new trends and buying patterns to help meet their customer needs and deliver their brand promise," said Adam Orentlicher, director of eCommerce offerings and strategy at IBM Commerce, in a statement. "By putting the power of personalization in the hands of marketers on a centralized platform, IBM can help businesses understand how their customers behave so they can deliver exceptional customer experiences at every turn."

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