• May 20, 2015

Synthesio Partners with Conversocial on Social Listening Platform

Synthesio, providers of a social intelligence and social media listening platform, has partnered with Conversocial to provide businesses a deep understanding of their social data and in turn will provide them the best experience through all social interactions and customer service.

Synthesio's Social Intelligence software helps brands and agencies find valuable social insights and analytics to drive smarter business decision, find the ROI in social data, and tie social back to business metrics and performance. Conversocial provides cloud-based social customer service solutions that help companies manage the flow of customer service inquiries and discussions on social media channels.

This partnership will help brands use smart social data to get ahead of customer needs, interact with their customers when and where they need to, and better understand where social customer care is working and where it is not.

It has already begun to benefit businesses.

"Working with Synthesio and Conversocial, Aer Lingus is able to more effectively listen to and engage with its social customers to help create more meaningful relationships," said Paul Buckley, head of social at Aer Lingus, in a statement.

"Synthesio's first-class global Social Intelligence platform is a welcome addition to our leading social customer care platform, as it helps expand the reach and capabilities that we already have in place with our customers," said Joshua March, CEO of Conversocial, in a statement. "While our software allows the delivery of social customer service with prioritized responses that effectively allows brands to resolve customers issues and build brand advocacy, Synthesio's software will now add the ability to do more. With Synthesio, businesses can now discover a wider range of customer care requests and more customers in need across the entire global social Web, including blogs, forums, and news sites."

"Social media provides incredible opportunities for firms to better understand and engage with their customers," said Leah Pope, vice president of global marketing at Synthesio, in a statement. "This public, in-the-moment customer service channel provides valuable insights and drives customer loyalty when managed correctly. As customers mature in their approach, a best-in-class solution provides advantages in managing the broad set of activities and capability-needs that we see from our clients, since we can now offer both of these leading global platforms in one place for our customers."

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