Sprinklr Joins Pinterest Marketing Developer Partners Program
Sprinklr has expanded its capabilities to include management and reporting on the Pinterest platform. As a member of Pinterest's Marketing Developer Partners (MDP) program, Sprinklr now has integrated access to the Pinterest Content Publishing API, which allows Sprinklr's more than 1,000 brands to use Pinterest to develop more relevant content and more engaging experiences.
Pinterest Marketing Developer Partners are building tools and services to help businesses on Pinterest. These partners use Pinterest APIs to enable their clients to build out their Pinterest presence and marketing at scale.
"With a rapidly growing global user base, Pinterest has become a critical component of the marketing strategy of every enterprise brand," said Ragy Thomas, CEO and founder of Sprinklr, in a statement. "Sprinklr's integration with Pinterest furthers the abilities of brands to gain a unified view of their content across all critical media platforms and touch points."
With access to the Pinterest Content Publishing API, Sprinklr's technology now enables brands to manage at scale every aspect of the customer experience on one platform by doing the following:
- Identifying the best performing content from the brand's Web site;
- Analyzing customer interactions with Pins and Boards;
- Creating Boards and Pins that align with social initiatives;
- Scheduling Boards and Pin publishing and visualizing Board layout before publishing;
- Managing pinned content and measuring performance within a single platform; and
- Categorizing and tagging Pins in real time.
This announcement follows several months of major growth and expansion for Sprinklr, which recently launched the Experience Cloud. In the last 14 months, Sprinklr has tripled in size and strategically broadened its capabilities with the acquisitions of Dachis Group, TBG Digital, Branderati, Pluck, and Get Satisfaction.
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