Sprinklr Acquires Social Community Software Company Pluck
Sprinklr has acquired Pluck, a provider of integrated social community platforms for brands. Financial terms of the deal were not disclosed.
With Pluck, Sprinklr's enterprise social technology now includes extensive capabilities to make brand Web sites more social.
"First-party and third-party social experiences have been historically disconnected, resulting in incongruent brand experiences and confused customers. Sprinklr's strategic acquisition of Pluck solves this long-running problem for the enterprise," said Ragy Thomas, founder and CEO of Sprinklr, in a statement. "Over the last five years, we have built a fully extensible platform to comprehensively handle third-party social experiences. Acquiring Pluck is the next logical step for us, as it extends these capabilities to include first-party experience management."
Founded in 2003 and acquired by Demand Media in 2008, Pluck is a social community platform that enables brands to grow their audiences by integrating content, community, and social media technologies directly into their Web properties. Pluck's offers community applications, including product ratings, customer reviews, and social log-ins, that can be used in any combination anywhere on a brand site to create relevant, authentic audience experiences across social channels and devices.
"Sprinklr possesses the scale, leadership, and market position to serve the needs of enterprise brands trying to reach the modern consumer across all channels and devices," said Josh Teitelman, vice president and general manager of Pluck, in a statement. "The addition of Pluck makes Sprinklr the first company to span the entire spectrum of social capabilities, both on-site and on third-party social channels. Brands like Mattel, Walgreens, and L'Oréal, will be able to rely on one platform that unites first- and third-party experiences to deliver listening, paid, engagement, and social depth for branded Web properties, driving further value and engagement."
This announcement comes on the heels of Sprinklr's recent designation as one of only three badged Facebook Marketing Partners with specialties in content marketing, ad technology, and community management. Sprinklr has strategically expanded its platform during the past year with the acquisitions of Dachis Group, TBG Digital, and Branderati, bolstering its ability to create a unified, omnichannel experience that spans every social customer interaction.
Pluck's technology will be fully integrated into the Sprinklr platform in the coming months, expanding the company's addressable market to include new market categories like customer communities and first party social solutions.