• October 3, 2014

Sendible Launches Sendible 360 Social Media Platform

Sendible, a social media monitoring and management software provider, launched Sendible 360, the latest upgrade to its social media marketing platform.

Sendible 360 allows users to simplify social media interactions with a view to engaging with customers, generating and developing sales leads, and gaining valuable marketing insights on social media sites like Facebook and Twitter. It allows users to post, monitor, perform sentiment analysis, auto-follow, and auto-respond, and provides in-depth, detailed analytics on an extensive range of social media platforms.

It features a host of new benefits, including social CRM, which enables users to identify and understand prospects via social media channels.

Sendible 360 is fully integrated with PeerIndex, an API that gives users more detailed analytics on profiles in terms of location, influencers, content shared interests, and followers, to segment and target prospects.

The Sendible platform also incorporates blogs, photo, video, and file-sharing sites, including Pinterest, Instagram, YouTube, LinkedIn, Wordpress, and others. Sendible 360 handles brand and keyword monitoring as well as tracking online campaign activity, including email marketing, content sharing, and SMS.

In addition, Sendible 360's new features and functionality enable usersto listen, engage, and ultimately profit from social media interactions. The platform's extensive reporting capabilities cover levels of engagement, message volume, referring sites, clicks, keyword monitoring, links sent out, specific campaigns and Google Analytics.

"One of the challenges that businesses face is reaching the right customers in the right way, and managing social media can be daunting for any business, given the number of channels, users and amount of content generated. From online reputation management and customer service, to engagement and lead generation, however, the benefits of successful social media marketing plans are immeasurable," said Gavin Hammar, CEO and founder of Sendible, in a statement. "Social CRM allows users to identify and develop leads, sending them straight into the CRM system so that they can be incorporated into any relevant marketing campaigns."

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