Salesforce Unveils Einstein GPT for Commerce 

Ahead of Shoptalk, Salesforce today introduced Einstein GPT for Commerce and several Commerce Cloud innovations that will help companies connect to their customers with personalized experiences powered by real-time data.

Einstein GPT for Commerce will combine Salesforce's Einstein artificial intelligence models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all customer data to automate and tailor recommendations in Commerce Cloud.;

Leveraging customer demographic data and shopping history through Data Cloud, Einstein GPT for Commerce can build personalized product listings or engagement for each customer without preloaded product descriptions or information inputted on the back end.

The Commerce Cloud innovations will help merchants build seamless, personalized experiences on any commerce platform. Merchants can also design custom-tailored promotional offers, with personalized auto-generated messaging to customers over WhatsApp, SMS, and email. A page designer for Composable Storefront helps control the site experience and create rich landing pages with a drag-and-drop editor and reusable components. The page designer also supports React utilities for a headless page editor.

Other features include Composable Storefront accelerators, integrations, and pricing from Salesforce partners Astound, Capgemini, Deloitte Digital, DEPT, Valtech, IBM, Forward, and Uniform.

"Commerce Cloud gives us the opportunity to minimize our total cost of ownership while maximizing flexibility, with options to build a storefront that's templated, composable, or a hybrid of the two. Now we can drive efficient growth and faster time to value all on one platform," saidFrank De Maria, vice president of digital engineering and platforms technology at MillerKnoll, in a statement.

"Composable Storefront has been the key to unlocking a more agile and customer experience-focused approach to product development. It allows us to focus energy and effort on the biggest problems to solve without the overhead and wasted effort of working full stack. Enabling quicker speed to market and site speed, we've seen positive outcomes for both our customers and teams," said Helen Martin, lead digital product manager at Sweaty Betty, in a statement.

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