SalesHood Launches Streamlined Correlation Reporting

SalesHood, a sales enablement platform provider, launched its Correlation Engine to provide sales, marketing, and operations leaders with insights to determine which sales enablement programs are (or are not) making the intended business impact. SalesHood's Correlation Engine integrates with leading business intelligence platforms, including Salesforce, GoodData, Domo, Tableau, and Microsoft PowerBI.

"Companies are now able to create reports and dashboards in Salesforce and other tools that correlate enablement program consumption, completion, and certification data to performance data," said Elay Cohen, CEO and co-founder of SalesHood, in a statement. "Correlation analysis and reporting is hard to do, and SalesHood makes it easy."

Features of SalesHood's Correlation Engine include the following:

• Sales enablement data visualization and reporting with leading and lagging indicator sales data;
• Actionable sales performance and sales coaching data for front-line managers;
• Mapping of learning, content, coaching, and selling activity data correlated to lead, opportunity, and custom object data; and
• Correlation reporting by user, team, segment, or program.

Additionally, SalesHood enablement data sets are automatically transformed to Salesforce objects.

"SalesHood's Correlation Engine elegantly automates connecting enablement activity like training, onboarding, certification and playbook activation with sales performance data like pipeline created, wins and losses, win rates and attainment—making it easier to see what’s working and what’s not working," said Werner Schmidt, vice presidents of global sales enablement at Sage, in a statement.