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  • April 26, 2022

RollWorks Integrates with Drift

Account-based marketing platform provider RollWorks has partnered with Drift in an integration that leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalized chat experiences in real time through Drift's Conversation Cloud.

Drift's conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with their customers. And as the global conversational AI market is expected to grow exponentially in the next several years, there's a huge opportunity we're just scratching the surface of," said Mike Stocker, vice president of partnerships at RollWorks, in a statement.

"RollWorks' impressive account-level capabilities allow marketers to convert valuable website data in real time into insights that power web, chat, and landing page personalization," said Jason Yarborough, head of tech partnerships at Drift, in a statement. "Together, we have a powerful integration that broadens marketers' engagement channels in their account-based strategies, which will only help to reduce customer churn and accelerate revenue."

The RollWorks and Drift integration allows joint customers to do the following:

  • Identify and engage site visitors with personalized chat experiences that deliver relevant and targeted messaging based on firmographic and account-level data, such as company domain, name, industry, employee count, revenue, and whether they are part of a RollWorks Account List, Group, or buying stage.
  • Qualify leads, uncover new opportunities, and improve pipeline by asking relevant questions and routing site visitors to the right sales teams; and
  • Improve site conversions through automated meeting scheduling.

"Marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and to analyze trends over time. This fantastic partnership, which has been highly anticipated by our customers, will give marketers a much deeper understanding of account and contact engagement activity to create more personalized and relevant outreach for their sales teams," Stocker said.

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