Pricefx Opens Its Pricing Platform to AI Assistants

Pricefx, a provider of pricing intelligence for B2B companies, today unveiled a new bring-your-own artificial intelligence approach that will allow customers to connect their AI assistants to the Pricefx Enterprise Pricing Intelligence Platform. Once enabled, pricing, finance, and commercial teams can ask questions in everyday language about live pricing data, transactions, and models to understand recommendations, compare options, pressure-test decisions, and prepare analysis or other work for review.

"Enterprises have already chosen the technology they trust, and we believe in working with those choices, not asking customers to start over," said Ronak Sheth, CEO of Pricefx, in a statement. "We've spent a decade meeting customers inside the systems they already run: SAP, Salesforce, whatever their landscape looks like. This is that same commitment applied to AI. Now they can connect the assistant their company has already approved and put it to work on real pricing decisions. Flexibility is how we've always earned trust, and that doesn't change just because the technology does."

Because Pricefx connects through the Model Context Protocol (MCP), customers can work with assistants like Microsoft Copilot, Claude, ChatGPT, and others. A connected assistant can examine how pricing actually works inside Pricefx: the configured optimization models, the logic behind a recommendation, and the relationships among customers, products, and quotes. Teams understand not only what price was recommended, but the reasoning behind it and what could change the outcome.

The assistant can read information and prepare drafts, with guardrails to prevent actions without a person in the loop.

"Bringing in an assistant people already trust is the easy part," Sheth said. "Keeping the pricing logic, the governance, and the accountability exactly where they belong is the part that makes it work in an enterprise."