• September 16, 2014

Pipeliner CRM Integrates with Marketo

Pipeliner CRM announced today integration with Marketo, a provider ofmarketing software.

Pipeliner CRM is now live on Marketo LaunchPoint, a hub for marketing professionals. The Marketo integration is also available in the Pipeliner CRM Apps Marketplace.

With this integration, sales benefits from marketing activities, such as the following:

  • Creation of new contacts, accounts, or leads from Marketo to Pipeliner CRM.
  • Automatic updates of either Marketo or Pipeliner CRM fields, including custom fields, as changes in data occur (e.g.: Marketo lead score, profile page, Web site, email address, address, custom fields (number of employees, size of company, etc.).
  • Inserted records are available and regularly synced between both systems.

The advantage to using Marketo and Pipeliner CRM together is in having both platforms highly aligned, despite radically different product functions. Marketo provides marketing automation features like email, lead scoring, real-time personalization,  and analytics. Pipeliner CRM brings comprehensive sales process to teams of all sizes, encompassing lead management, sales forecasting, social selling, and visual representations of the entire deal flow.

We see the Marketo integration as another step in our strategy of enabling users to build out a suite of pure-play products designed for maximum efficiency in their specific function, not as dissonant tools but to blend processes in a way that makes sales more efficient," said Todd Martin, vice president of global ISV and partner alliances at Pipeliner CRM, in a statement. "We're thrilled to be a Marketo LaunchPoint partner, where sales teams can benefit from the combination of Marketo and Pipeliner CRM's innovative technologies and share successes and best practices."

"Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business," said Chandar Pattabhiram, vice president of product and corporate marketing at Marketo, in a statement. "We're excited to have Pipeliner CRM join LaunchPoint so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long-term relationships with their customers."

Marketo is just the latest integration for Pipeliner. In July, the company announced more than 30 integrations in one day.

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