Nextdoor Launches Nextdoor Ads for SMBs

Nextdoor has introduced Nextdoor Ads, an expansion of its self-serve campaign management platform, designed to help small and mid-sized businesses (SMBs) advertise on Nextdoor.

By providing a guided experience for creating and managing ads on Nextdoor, Nextdoor Ads empowers SMBs to interact with local audiences, turn neighbors into customers, and grow their businesses through advertising on the neighborhood network.

"Neighborhoods are one of the most important communities in our lives, and when local businesses thrive, neighborhoods thrive," said Kiran Prasad, head of product at Nextdoor, in a statement. "Small businesses need a simple solution to reach customers in their local area at scale. On Nextdoor, small businesses are a trusted and core member of an active, valued community; it's where they can engage neighbors when and where it matters most and ultimately grow their businesses."

"Small businesses are at the center of thriving neighborhoods. We are excited to deliver an ads solution suite for small businesses that removes the barrier to entry in campaign management, enables ad creation in just a few steps, and reaches neighbors in their immediate neighborhoods and beyond," said Heidi Andersen, head of revenue at Nextdoor, in a statement. "The majority of neighbors that visit Nextdoor at least once a month do not regularly use other social networks. With Nextdoor Ads, small businesses can increase sales and reach real people in the neighborhoods that matter to them."

"Nextdoor has helped me grow my business exponentially and about 50-60 percent of my customers are through Nextdoor," said Bill Evans, owner of Flowing Current Electric based in Clayton, N.C., in a statement. "Running a small business keeps me quite busy, so being able to easily create an ad once and having that ad yield so many new customers has been amazing."

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