Merkle Collaborates with Adobe on Adobe Experience Platform

Merkle, a performance marketing agency, is collaborating with Adobe on the Adobe Experience Platform. Through this partnership, users of both Adobe Experience Cloud and Merkle Promotions & Loyalty Solutions can take advantage of holistic customer experience management tools, including coordinated experiences across enterprise system touchpoints and cross-channel targeting based on customer behavior and needs.

Key benefits for customers using both Adobe Experience Platform and Merkle Promotions & Loyalty Solutions include the following:

• Coordinated experiences across enterprise system touchpoints;
<li">Unified customer view;
• Integration of loyalty program data (e.g., status, profile, segment, tier) into Adobe Unified Profile;
• Integration of Adobe’s Real-Time Customer Profile data (e.g., campaign results, site metrics) into loyalty programs;
• Cross-channel targeting based on a holistic understanding of customer behavior and needs; and
• Secure, compliant integration with privacy by design and governance.

Merkle Promotions and Loyalty Solutions combine HelloWorld and Merkle Loyalty Solutions. These solutions offer full-scale loyalty programs and gamified promotions, such as chance-to-win programs, user-generated content contests, and digital games.

"For brands leveraging both our promotions and loyalty solutions and Adobe Experience Platform, this partnership incorporates engagement and loyalty behavior data to deliver a rich, multi-dimensional view that enables more robust targeting, segmentation, and engagement strategy," said Peter DeNunzio, CEO of HelloWorld, a Merkle company, in a statement.

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