Meltwater Partners with Sprout Social
Meltwater, a provider of media intelligence solutions, is partnering with Sprout Social, a provider of social media management and engagement to help businesses to engage with their audience based on insights extracted from news and social.
Insights from Meltwater will power Sprout Social's social engagement platform.
"Meltwater's core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement," said Jorn Lyseggen, CEO and founder of Meltwater, in a statement. "We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with an unrivaled user friendliness."
Earlier this year, Meltwater invested $25 million and 100 man-years on reinventing its flagship media intelligence product. Meltwater Buzz has been Meltwater's main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward it will leverage Sprout Social for social engagement.
Sprout's engagement tools help users discover, respond to, and interact across Twitter, LinkedIn, Facebook, Google+, and Instagram from one interface.
"Engagement through social channels is increasingly critical for brand success," said Justyn Howard, CEO of Sprout Social, in a statement. "Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement."
Together with Sprout Social, Meltwater will offer three packages: enterprise, team, and basic.