MarketShare Launches SpendCheck

MarketShare, a provider of advanced marketing analytics software, has launched a free online app to help marketers evaluate and enhance the effectiveness of their marketing programs.

MarketShare SpendCheck shows marketers how they compare to industry standards and includes a snapshot view of how to optimize investments across online and offline media channels, such as TV, paid search, digital display, online video, radio, print, and others.

SpendCheck, which provides customized results across all major verticals, calculates the bottom-line impact brands will likely achieve by implementing MarketShare recommended changes. It is powered by the MarketShare DecisionCloud platform and delivers marketing decision insights based on patented algorithms analyzing data from sources such as Crimson Hexagon, Moody's, Rentrak, and others.

SpendCheck lets brands to see how their allocations--both current and proposed--compare to others in their industry; where they could be under- or over-invested; and how changes might impact revenue. Registrants receive a free, customized SnapShot Report that includes high-level marketing investment analysis, recommended changes, and potential contributions to revenue. The report is generated on the spot and can be downloaded or viewed online. For marketers who want to upload their own data into the platform, MarketShare offers an enterprise-grade solution for them.

"SpendCheck is a quick and easy way for marketers to cut through the noise and start quantifying their marketing efforts in terms of financial outcomes and effectiveness," said Wes Nichols, co-founder and CEO of MarketShare, in a statement. "It's a terrific first step toward adopting a more data-driven mindset for any marketing organization."

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