Marchex Partners with DoubleClick
Marchex, a mobile advertising analytics company, is now an approved integration partner of Google DoubleClick Campaign Manager's Conversions API, enabling marketers to upload Marchex Display Analytics data to DoubleClick and attribute inbound phone calls to digital and mobile advertising programs.
Marchex Display Analytics enables digital marketers to measure the impact of display and video campaigns on offline sales from calls. With this integration, DoubleClick customers can now take advantage of the rich phone call data that Marchex provides to better understand their customers and campaigns.
"Marchex is dedicated to connecting real-world, offline actions to digital and mobile behavior. The integration with DoubleClick Campaign Manager further validates the need for marketers to have a complete picture of their customers' behavior," said Adarsh Nair, Marchex's vice president of product engineering, in a statement. "As a preferred partner of DoubleClick's Campaign Manager, we are pleased to offer even more marketers a proven way to garner deeper insight into the customer journey while improving ROI."
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