Marchex Releases Display Analytics
Marchex Display Analytics links display advertising to phone calls and store visits.
Posted Nov 10, 2015
Page 1

Marchex, a mobile advertising analytics company, today introduced Marchex Display Analytics, the newest addition to its analytics platform.

With Marchex Display Analytics, marketers will be able to measure when inbound phone calls to call centers or stores are influenced by exposure to display advertisements on desktops or mobile devices.

Marchex Display Analytics connects offline phone calls with display impression data, even when phone calls occur weeks or months after exposure to ads. Reports are delivered in real time and track cross-device conversions.

"Inbound phone calls are a massive attribution gap for display marketers," said Adarsh Nair, senior director of product and engineering at Marchex, in a statement. "For the first time, Marchex Display Analytics allows these marketers to fully measure and optimize their display advertising."

Marchex Display Analytics is integrated with leading programmatic display advertising platforms, including Rocket Fuel and MediaMath.

"Brands with national call centers are very interested in connecting ad exposure to inbound phone calls, and our partnership with Marchex addresses this gap in markets," said Aruna Paramasivam, senior director of data and tech partnerships at MediaMath, in a statement. "MediaMath is constantly looking to bring innovative, quantitative solutions to market that provide marketers with insights around the influence and value of individual consumer touch points."

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
New integration connects 100 percent of phone calls to keywords for sophisticated search marketing campaigns.
Marchex And Adobe Media Optimizer deliver real-time insights to search marketers for all keywords.
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us