Marchex, a mobile advertising analytics company, today introduced Marchex Display Analytics, the newest addition to its analytics platform.

With Marchex Display Analytics, marketers will be able to measure when inbound phone calls to call centers or stores are influenced by exposure to display advertisements on desktops or mobile devices.

Marchex Display Analytics connects offline phone calls with display impression data, even when phone calls occur weeks or months after exposure to ads. Reports are delivered in real time and track cross-device conversions.

"Inbound phone calls are a massive attribution gap for display marketers," said Adarsh Nair, senior director of product and engineering at Marchex, in a statement. "For the first time, Marchex Display Analytics allows these marketers to fully measure and optimize their display advertising."

Marchex Display Analytics is integrated with leading programmatic display advertising platforms, including Rocket Fuel and MediaMath.

"Brands with national call centers are very interested in connecting ad exposure to inbound phone calls, and our partnership with Marchex addresses this gap in markets," said Aruna Paramasivam, senior director of data and tech partnerships at MediaMath, in a statement. "MediaMath is constantly looking to bring innovative, quantitative solutions to market that provide marketers with insights around the influence and value of individual consumer touch points."

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