Loopd Lands Additional $1.5 Million

Loopd, a provider of relational analytics of proximity-based human interactions and engagement at corporate events, has closed a $1.5 million funding round.

Following its initial seed round last fall, Loopd has raised a total of $2.6 million. Leading the current round are Salesforce CEO and founder Marc Benioff; venture capitalist Tim Draper, and Taiwan-based Mesh Ventures.

With its new round of investment, Loopd plans to focus on building a more cost-effective, feature-rich relational analytics system; growing a world-class, high-velocity sales initiative; enhancing its operational capabilities; and exploring new market opportunities.

At events, corporate marketers can generate real-time physical analytics from an active network of smart badges and apps. By employing its patent-pending bidirectional hardware and software solutions, Loopd enables attendees to exchange contact information , collect marketing materials, and check-in to speaker sessions passively. By tracking this information, corporate marketers can create actionable analytics to drive product development, partnerships, and customer acquisition strategies.

"Loopd bridges the gap between physical and virtual connections, melting the distinctions between wearable technology, real-world connections, and social networks," said Brian Friedman, CEO and co-founder of Loopd, in a statement. "The possible use cases for Loopd are boundless, from helping healthcare workers glean details about patients instantly to facilitating military ground troop communication to turning handshakes into information swaps."

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