Lithium Supports Twitter's Expanded Tweet Lengths

Lithium Technologies' Lithium Reach and Lithium Response now support Twitter's expanded Tweet lengths. Companies can now take advantage of the extra text and engage with followers without photos, videos, links, and quoted Tweets counting toward the 140-character limit.

"Our close relationship with Twitter enables us to support new capabilities the moment they go live, giving the digital marketers and customer service pros who use our platform competitive advantage as they look to connect with people on Twitter and other channels," said Katy Keim, chief marketing officer at Lithium Technologies, in a statement. "Social is moving at a lightning fast pace, and the brands that stay ahead of the curve and take advantage of new channels, capabilities and ways to engage are the ones that stand to win. It's not easy, but it's certainly exciting."

Other recent Lithium integrations include support for Twitter's Direct Message and Customer Feedback features.

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