Leadspace Releases Open API

Leadspace has launched its first open API. Already in use by select Leadspace customers, the Leadspace API enables sales and marketing teams to incorporate the company's real-time data, lead enrichment, and predictive scoring inside their CRM and marketing automation systems.

In addition, the Leadspace open API will power a new partnership with Engagio, making Leadspace's predictive analytics and lead-to-account matching available in the Engagio account-based marketing platform.

"We partnered with Leadspace because their predictive analytics platform is the best way to connect people to accounts and understand the relationships among them," said Engagio co-founder Jon Miller in a statement. "Leadspace's lead-to-account matching helps overcome one of the main ABM roadblocks created when CRMs separate leads from accounts."

"We're very happy to have Engagio as a partner," said Leadspace CEO Doug Bewsher in a statement. "[Account-based marketing] is one of the most potentially-valuable developments in B2B marketing since the rise of inbound marketing. Jon and his team at Engagio are making great progress in helping companies take advantage of it."

Leadspace currently integrates with Salesforce, Marketo, and Eloqua and is in beta with an integration solution for HubSpot. Pardot and Microsoft Dynamics connectivity is expected in the first quarter of next year.

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