Higher Logic Relaunches Vanilla Community Product

Higher Logic, providers of a cloud-based community platform, has launched a refreshed Higher Logic Vanilla product brand and new software capabilities.

Among the new and improved features in Higher Logic Vanilla are the following:

• Federated Search, bringing customer-facing content from tools such as Zendesk into Higher Logic Vanilla community search, so when users search for something, the most relevant results are found, regardless of where it lives.
• Deeper Salesforce integration through Salesforce Activity Sync to help customer experience teams understand customer behavior and drive conversations by sending community activity directly into Salesforce.
• Productboard integration, pushing all feedback gathered within the community automatically to Productboard.
• A visual layout editing experience that allows users to create community pages that are unique to each customer's brand.
• Community pages will be even more mobile-responsive and optimized for search engines.

"Higher Logic's purpose is to connect people, knowledge, and ideas to improve lives and organizations," said Kevin Boyce, CEO of Higher Logic, in a statement. "Following the acquisition of Vanilla Forums last year, Higher Logic has continued to accelerate innovation for our customers and their end users to increase engagement and build connections. With today's announcement, we are excited to introduce a fully integrated, unified brand and broadened set of capabilities that will help organizations better engage their customers, increase retention, drive growth, and build advocates."

"Higher Logic Vanilla has been a strong partner to work with in our effort to empower our customers on their digital adoption journey," said Stephanie Roodhouse, senior director of customer advocacy and experience at Whatfix, in a statement. "With these recent platform integrations, our business can better address and adapt to the self-service needs of our customers, improve their experience, and drive loyalty, retention, advocacy, and growth."