FullStory Adds Signals and Funnels to Its Digital Experience Intelligence

FullStory, a digital experience intelligence platform provider, has expanded its offerings with Signals and Funnels, two tools that provide new insights into what consumers are doing on digital properties and why.

The new Signals and Funnels capabilities help companies better understand how customers move through their digital experiences and how to proactively surface and address revenue-impacting issues and opportunities. Companies can leverage complete, anonymized customer behavioral data around more than a dozen pre-configured digital engagement metrics.

Signals covers how users navigate a site, spots where they get frustrated, and how engaged they are with content. In addition to FullStory's signature Rage Clicks and more than a dozen other out-of-the-box Signals (Error & Dead Clicks, Thrashed Cursor), the new enhancements add four new Signals, including Scroll Depth (content engagement); Highlight (key interactions); Pinch-to-zoom (sizing struggles) and Refresh (page performance friction).

With Funnels, users can analyzel workflows to reveal quick wins and opportunities for improving the digital experience. Flexible enough to surface all user interaction data, Funnels enables companies to optimize the ecommerce experience at every touchpoint, measure form completion rates, analyze onboarding forms, and understand interactions with carousels and modals.

Insights are immediately available to product, engineering, and user experience teams through dashboards, heatmaps, and visualizations, with access to session replay.

"FullStory's DXI platform offers brands a blueprint for reducing friction and improving conversion rates," said Agata Bugaj, vice president of product at FullStory, in a statement. "These new enhancements not only offer aggregated insights into digital experiences, but also provide intelligence around the full scope, context, and impact of issues and opportunities."

"Our priority is to deliver the best possible experience to our shoppers, and we have multiple teams who rely on Fullstory's DXI platform daily, even hourly," said Michael Moore, chief technology officer and chief information officer of outdoor retailer Moosejaw, in a statement. "FullStory allows us to understand how our shoppers actually consume our digital experience. Our marketing team conducted an audit of our checkout funnel and found several issues, like the way we displayed address verification errors, that we weren't aware of. Leveraging FullStory, we were able to quickly address them to improve conversion."

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