• May 20, 2014

Full Circle CRM Launches Weighted Campaign Influence

Full Circle CRM announced today the immediate availability of a new application, Full Circle Weighted Campaign Influence, empowering marketers to understand their campaigns' true contribution to revenue by weighing campaignsagainst response timing, market segment, and prospect profile. Customers can custom build models or leverage three out-of-the-box influence models to determine each marketing program’s true performance.

Built on the Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, Full Circle Weighted Campaign Influence is currently available on the AppExchange.

"We are very excited to expand our family of Marketing Performance Management applications on the Salesforce AppExchange," said Bonnie Crater, president and CEO of Full Circle CRM, in a statement. "Weighted Campaign Influence lets marketers know exactly how each piece of the marketing mix plays a role in generating pipeline and revenue and enables them to optimize their campaigns accordingly."

With Weighted Campaign Influence, users can do the following:

  • Customize campaign weighting and prioritization across any segment;
  • Analyze which campaigns influence customers versus prospects; and
  • Run endless campaign influence reports based on any criteriatracked within Salesforce.

Full Circle Weighted Campaign Influence is available today with pricing starting at $4,000 per year for unlimited users.

Full Circle CRM first released the next-generation Weighted Campaign Influence within Full Circle CRM's Marketing Performance Management solution a little more than a year ago help Salesforce Marketing Cloud users understand the impact each marketing program has on a company's revenue.

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